ProSpec Releases New Design for Grout Kits and Displays

Tuesday, January 29, 2008

Charlotte, N.C.

ProSpec® has released its newly designed kits and displays showcasing its range of Tile and Stone grout colors.

The new grout kit features color samples that slide out but cannot be removed. This locking mechanism means the kit will remain in tact, ensuring that customers will always have a complete kit. It is smaller and lighter than the existing kit and features a more modern design with the ProSpec logo screen printed on the front of a sturdy black, plastic case.

The new grout display provides an attractive countertop merchandising piece for distributors to showcase the entire line of ProSpec grout colors. The display has a small footprint, measuring only 6.75 inches by 9 inches by 9.5 inches and weighs less than 7 pounds when fully loaded with grout samples. The displays are manufactured in a rigid, textured black plastic for durability and can be rotated for easy access.

The displays provide customers with grout color samples they can take home from tile showrooms, along with the actual tile, to coordinate with room color.

"Our customers have been waiting for these kits to come out," said Amy Wright, ProSpec marketing manager. "Grout colors can really change the feel and ambiance of a room due to its subtle addition of color. And like with most things, color trends change. These kits make it easier for our distributors and customers to visualize their color options."

ProSpec provides architects, engineers and commercial and residential construction contractors with the finest in professionally specified concrete construction, restoration & repair products and tile & stone installation products and systems. The ProSpec brand is owned and managed by Bonsal American, Inc. Additional information is available by calling 1-800-738-1621 or at www.prospec.com.

Bonsal American is one of the largest producers of packaged building material products in the United States, including cement mixes, concrete repair and restoration products and tile setting products. Bonsal American sells Sakrete® and ProSpec® branded products through a network of distributors and a direct sales force to professional builders, contractors, engineers, architects, municipalities and building materials retailers.

Headquartered in Charlotte, N.C., Bonsal American is a division of Oldcastle APG. The parent company, CRH plc, is based in Ireland and has operations in 31 countries, with 80,000 employees at more than 3,300 locations worldwide.

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